ABMarketWorks LLC ABMarketWorks LLC (www.abmarketworks.com)

Macmillan E-Newsletter Templates & CMS

Macmillan E-Newsletter Templates & CMS

Client:

Macmillan Academic & Library Marketing

Job Type:

Mutliple-Template HTML Email Editing System

About This Project:

Our complete e-newsletter content management system (CMS), developed for Holtzbrinck Publishers Academic & Library Marketing, allows Holtzbrinck staff to create, edit, and send HTML emails without knowing any HTML code.

Using the Web-based system, Holtzbrinck marketing staff can:

  • Choose from eleven different design templates.
  • Enter copy and information, then format content using Word-style highlight, point-and-click tools to create code for bold, italics, colors, alignment, and more.
  • Dynamically pull cover images from Holtzbrinck Web sites or other sources.
  • Dynamically generate links to content on Holtzbrinck and other Web sites.
  • Output both HTML and Plain Text code for copy-and-paste into third-party mailing systems.
Macmillan E-Newsletter Templates & CMS