Client:
Macmillan Academic & Library Marketing
Job Type:
Web Application / Planning Tool
About This Project:
Our custom-built system, developed for Macmillan Academic Marketing, allows staff to create and edit comprehensive marketing plans on a book-by-book basis, then generate and print a wide variety of reports—by title, by imprint, by publishing group, by event, by season, by year, and more—for internal use in coordinating company-wide efforts and planning.
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